Sniffapalooza is an event-based group of fragrance aficionados that originated in New York City and now unites perfume enthusiasts from around the world. What started as a small group of women getting together to shop and share their passion for perfume, has grown into a phenomenon that has attained international recognition through TIME Magazine, Forbes.com, CBS MarketWatch, The Wall Street Journal, The New York Times, Women's Wear Daily, ELLE, Allure, Glamour, More, Beauty Fashion, Brigitte (Germany), Fragrance Forum, WWD BeautyBiz, and many others.

Sniffapalooza is the creation of Karen Dubin, and the event has reached new proportions with the collaboration of Karen Adams. Sniffapalooza Events occur several times a year and draw hundreds of kindred spirits, both men and women, of all age ranges. Members meet perfumers, representatives from fragrance houses, fragrance journalists, authors and celebrities. They preview new launches, are privy to special motion picture screenings, and participate in fragrance workshops. World-renowned perfumers Yosh Han and Lorenzo Villoresi have created bespoke fragrances in honor of Sniffapalooza.

Past events have been held at Bergdorf Goodman, Barneys, Bloomingdale's, Saks Fifth Avenue, Henri Bendel, Takashimaya, Krigler Perfumery, Lafco NY, Le Labo, Bond No. 9, Anna Sui, and Aedes de Venustas. Creed, Guerlain, Chanel, and Cartier have held Master Classes for Sniffapalooza. Ron Robinson of Apothia at Fred Segal, and Luckyscent, hosted Sniffapalooza for West Coast Events. Sniffapalooza travels abroad each summer with a small group of fragrance enthusiasts. Past excursions include Paris, Florence, London. and Dusseldorf. Their destination in 2010 is Grasse, the birthplace of world perfumery.

Sniffapalooza was invited to speak at The Fragrance Foundation's Think Tank Breakfast discussion series, and were Guest Speakers at the American Society of Perfumer's "Cruise Around Manhattan." Sniffapalooza also participated in panel discussions at the HBA Global Expo at the Jacob K. Javits Convention Center.

New members are always welcome. Please sign up for the Sniffapalooza Mailing List!