Event Recap: Sniffapalooza’s Perfumery Launch Party at FlowerSchool New York!

Sniffapalooza’s Founder, Karen Dubin (center)

On a balmy evening in July, Sniffapalooza presented a Perfumery Launch Party at FlowerSchool New York. After thirteen years of floral expertise celebrating the craft and repertoire of New York’s most accomplished floral designers, FlowerSchool New York has expanded their programming to offer perfumery classes which explore the nuances of scent.

In the Mood for…

When the weather turns chillier,  I instinctively reach for my heady, spicy, more intense fragrances.  This year I’m loving boozy accords….  I’m really in the mood to smell like a sexy cocktail (inside and out), put on a spangly little dress, kick up my stiletto heels, and celebrate the season in style.  And I’ve found the perfect fragrance to toast the glittering festivities with – Absolument Absinthe, by Absolument Parfumeur. It’s one of the best-kept secrets of the Scent Universe!


Event Recap: Sniffapalooza’s Inspired Pairings: Scent, Wine & Art Event!

2014 scent wine art 1 copy

Our second Salon Series event, merging fragrance with other art forms – Sniffapalooza’s Inspired Pairings: Scent, Wine & Art – took place in NYC last week. Guests were invited to share this interactive experience, which combined a harmony of aromas, flavors, visuals and textures. The proceedings sparked plenty of reactions and conversations!

Love2Love: A Fragrant Collaboration with Coty & Walmart – Part 2


As a dedicated equal-opportunity fragrance lover, nothing makes me more excited than test-driving a new fragrance! It’s been a few weeks since I received my box of Love2Love Eau de Toilettes and Body Mists from Coty’s marketing company (see Part 1), and I’ve had a chance to live with these beauties and get all up close and personal with them.

Here are my fragrant thoughts…

Love2Love: A Fragrant Collaboration with Coty & Walmart

Love2Love Collection



As someone who has loved fragrance just about my entire life, I never lose the thrill of trying a new fragrance. I read every fashion and beauty magazine I can get my hands on, but not until after I’ve flipped through them scavaging for the scent-strips. I scan the web regularly to see when new launches are happening, and, most importantly, where I can go to get a whiff of a new creation.

I’m particularly interested in the creative process, and I love a meeting of fragrant minds coming together to develop something unique that couldn’t exist without collaboration. So when I heard that Coty was working on a fragrance collection with Walmart called Love2Love, I got very intrigued. Coty, one of the oldest, still-in-operation fragrance companies in the world, and Walmart, where America shops – what a blast to see what they came up with!