Love2Love: A Fragrant Collaboration with Coty & Walmart

Love2Love Collection



As someone who has loved fragrance just about my entire life, I never lose the thrill of trying a new fragrance. I read every fashion and beauty magazine I can get my hands on, but not until after I’ve flipped through them scavaging for the scent-strips. I scan the web regularly to see when new launches are happening, and, most importantly, where I can go to get a whiff of a new creation.

I’m particularly interested in the creative process, and I love a meeting of fragrant minds coming together to develop something unique that couldn’t exist without collaboration. So when I heard that Coty was working on a fragrance collection with Walmart called Love2Love, I got very intrigued. Coty, one of the oldest, still-in-operation fragrance companies in the world, and Walmart, where America shops – what a blast to see what they came up with!

Sniffapalooza’s Holiday Fete at Molton Brown Highlights!

Danny Artese, Nicole, Karen Dubin and Shari Ajayi

Danny Artese, Nicole, Karen Dubin and Shari Ajayi

What more perfect way to spend the day after a snowstorm than being surrounded by amazing smells, exquisitely-packaged luxury bath and body products, scrumptious baked delicacies, bubbly champagne, exotic Kusmi Tea and lively conversation?

Last Sunday, fragrance enthusiasts gathered for Sniffapalooza’s Holiday Fete with Molton Brown at the sparkling new flagship store on Madison Avenue near 59th St. The event celebrated the unveiling of the new shop, and also offered a Master Class look into the history and legacy of this cult-favorite brand which just celebrated its 40th anniversary!

Sniffapalooza’s Cinquieme Sens Perfumery School Workshop at Pratt!

Laetitia Longuefosse, Raymond Matts, Karen Dubin

Laetitia Longuefosse, Raymond Matts, Karen Dubin

Sniffapalooza’s fragrance lovers showed their true passion when they came out on a frigid evening for a Master Class event with perfumery school Cinquieme Sens at Pratt Institute. Sniffapalooza and Cinquieme Sens joined forces to announce two new certificate programs: The Technique and Language of Perfumery and The Fragrance Sales Program.

Elements Showcase – The Best & The Brightest in Creative Perfumery

elements 9 copyLast week I enthusiastically attended another stellar edition of Elements Showcase, the foremost and much-praised niche fragrance and beauty trade show in the US! Elements has quickly gained a reputation for excellence and expertise, and has become a primary resource for store buyers, journalists, bloggers, and beauty editors who are looking for creativity, innovation, newness and diversity in the beauty universe.

I find Elements inspiring and energizing, and a fabulous feast for all seven of my senses (which includes ESP, and, thankfully, a sense of humor). Here are some visual highlights to whet YOUR appetite…


Sniffapalooza Celebrates the Fragrance Republ!c

Fragrance Republ!c #9 copy

Sniffapalooza members spent a balmy Sunday in the heart of Soho celebrating the birth of the olfactive world’s newest innovation – Fragrance Republ!c

Fragrance Republ!c is a club for perfume enthusiasts that gives special access to original fine fragrances created by world-class perfumers exclusively for the club. Every month a different creation will be offered, and there will be varying  levels of subscription, including a free level (Free People), and Patrician and Senator levels, all carrying accompanying privileges and perks. As a Senator, members have the opportunity to become the muse of a perfumer and participate in the creation process!