#SniffaFallBall2017 Preview: Perfumariē!

We can’t wait for Sniffapalooza Fall Ball 2017 and our exclusive visit to Perfumariē on Sunday, October 29! Through dynamic and experiential programming in a (tasting room) space designed by hospitality masters AvroKO, Sniffapalooza is offered a pre-opening first-look at Perfumariē! Featuring monthly mystery PERFUME ON TAPS, Perfumariē is a multi-sensory space for you to gather for fun experiences, connect with new friends, rare finds, and directly support the products that you love. Meet the faces behind Perfumariē and join us for a session of our Guided Perfume Flight with Founder Mindy Yang.


Sniffapalooza Giveaway: Lisa Hoffman Friendship Fragrance Bracelet Duo!


Our good friends at Lisa Hoffman have created a beautiful new Turquoise & Sand Friendship Fragrance Bracelet Duo, and they’re sharing with us! To celebrate the launch of their newest scent, WARMTH – a floral bouquet with hints of musk and vanilla – they’re giving away a Bracelet Duo to one lucky Sniffapalooza reader!

Warmth joins their collection of fine fragrance beads, which includes Brazilian Begonia, French Clary Sage, Japanese Agarwood, Kerala Ashok Garden, Madagascar Orchid, Tunisian Neroli, and Tuscan Fig.

To enter, share this post via Facebook or Twitter AND tell us which Lisa Hoffman fragrance is your favorite in a comment below. We’ll choose one lucky winner at random on Friday, January 20, 2017 to receive a Turquoise & Sand Friendship Fragrance Bracelet Duo. Share one with a friend, or keep them both for yourself! US addresses only. Good Luck!

Last Call for Sniffapalooza Spring Fling 2014!

brasserie 8 1:2

There are some extraordinary happenings at Sniffapalooza Spring Fling, and this is your last chance to sign up for our most jam-packed event ever! Registration closes on Wednesday, April 30, at 11:59pm!

Here’s a preview of just a fraction of Saturday’s highlights:

  • Join us for an indulgent three-course luncheon, including a glass of wine, at  BRASSERIE 8 1/2
  • We’ve got a stellar line-up of luncheon speakers, including presentations by Chandler Burr, Amy Marks McGee of Trendincite, Michelyn Camen of CaFleureBon, Corey Huggins of Love, Aunt Bonnie, and Laura Heatherly of the TJ Martell Foundation. There will also be a wearable dessert introduced by Chef Roble Ali, and new offerings from Tobi Tobin, Canvas & Concrete, Harvey Prince, Project Felicia, and Absolument Parfumeur!
  • Saturday’s attendees will also enjoy our Exclusive Sniffapalooza Lunch Loot tote, filled with goodies from Coty, Pacifica, Marni, Twisted Lily, Tom Ford, Chanel, Thierry Mugler, Just Bloom, FragranceX, Midnight Promise, Harvey Prince, Trendincite LLC, the TJ Martell Foundation, ScentWorld Events, Kips Bay Boys & Girls Club Show House, Clique by Roblé, Suleko, and MORE!

Love2Love: A Fragrant Collaboration with Coty & Walmart

Love2Love Collection



As someone who has loved fragrance just about my entire life, I never lose the thrill of trying a new fragrance. I read every fashion and beauty magazine I can get my hands on, but not until after I’ve flipped through them scavaging for the scent-strips. I scan the web regularly to see when new launches are happening, and, most importantly, where I can go to get a whiff of a new creation.

I’m particularly interested in the creative process, and I love a meeting of fragrant minds coming together to develop something unique that couldn’t exist without collaboration. So when I heard that Coty was working on a fragrance collection with Walmart called Love2Love, I got very intrigued. Coty, one of the oldest, still-in-operation fragrance companies in the world, and Walmart, where America shops – what a blast to see what they came up with!