Sniffapalooza & Hermès Parfumerie Mother’s Day Celebration! Saturday, May 13 in NYC!

Please join us for our Sniffapalooza & Hermès Parfumerie Mother’s Day Celebration, which will take place at the new Hermès Parfumerie at Brookfield Place on Saturday, May, 13th in New York CityYou’ll enjoy a personal Hermès Parfumerie Immersion Experience Tour and and be introduced to their latest fragrance masterpiece, Eau des Merveilles Bleue.  Spaces are very limited, and just a few tickets remain, so please Click for Details and to Register soon!

#SniffaHermès

Event Recap: #SniffaSpringFling2017!

Bergdorf Goodman

Well, we’re still floating down from the fragrant clouds that wafted over NYC this past weekend! Over one hundred scent saveurs from around the world all came together for three glorious days devoted to the passion for perfume! We sampled all the new Spring offerings (and even had a few sneak previews,) met perfumers and other fragrance industry insiders, enjoyed delicious luncheons and cocktail parties, made new friends, reconnected with old ones, and had as much fun as we could cram into the weekend! While we spend the coming week sifting through all of our scent samples, we’re popping in to share some photo highlights of Spring Fling with you! And check back for our Sniffapalooza Lunch Loot Gift Bag Giveaway – coming soon!

This Weekend in NYC! #SniffaSpringFling2017!

Right now, scent seekers from around the world are heading to NYC for a fantastically fragrant weekend!

We hope you’ll be joining us, but if you aren’t lucky enough to be attending, please follow our aromatic adventures on Instagram, Twitter, and Facebook, and who knows, we may even post some Facebook Live videos!

Find our live updates with hashtag #SniffaSpringFling2017! And stay tuned to win your very own Lunch Loot tote bag filled with fragrant goodies!

#SniffaSpringFling2017 Preview: Meet the Perfumers!

Here’s a sampling of what you’ll experience during Sniffapalooza Spring Fling weekend:
Friday, April 28th:
– Kick off the weekend at our legendary Opening Night Cocktail Party at Twisted Lily! Sniff yourself into a frenzy, have a nibble and a sip, and meet perfumers and reps from the world’s most fabulous scent brands. 
Saturday, April 29th:
– Enjoy exclusive entrée into Bergdorf Goodman at 9:00am (before mere mortals) for special presentations and private sniffing!
– Take a fragrance journey with Chandler Burr and Givaudan Perfumer Caroline Sabas as we go behind the scenes to learn about the creative process to create their new scent for Etat Libre d’Orange, You or Someone Like You!
– Meet renowned Firmenich Perfumer Richard Herpin, as he unveils his new brand, Precious Liquid, with a unique patented 3D fragrance concept!
– Learn about the Perfumed Plume Awards with founders Mary Ellen Lapsansky & Lyn Leigh!
– Get the scoop on Demeter Fragrance Library’s new cult-favorite release, Kitten Fur, with CEO/Perfumer Mark Crames!
– Be among the first to experience Molton Brown’s new Limited Edition Gourmand Collection… with accompanying nibbles and treats, of course!
– The perfect finish to the perfect day: Cocktails and sniffing at Annick Goutal’s gorgeous Madison Avenue Boutique!
Sunday, April 30th:
– Enter the rarefied world of Diptyque for delicious breakfast bites and a personalized tour of this exquisite fragrance emporium!
– Explore Elizabeth St’s newest scent shop, Malin + Goetz, and a few doors down have your fragrances custom-engraved at Atelier Cologne!
– Make a custom body oil at Red Flower!
– Meet David Ecker, MC of our lunchtime Eau de Sniffapalooza Showcase (Emerging Artisans Uncorked!), and premiere the latest artisanal and independent brands while dining on a 5-course Italian meal! Take a Smelfie at the Butterfly Photo Booth, hosted by Perfumer Stephen Dirkes of Euphorium Brooklyn and photographer Tal Shpantzer!
– Sip something bubbly at Byredo as you lounge on one of their sumptuous couches and discover the amazing fragrances and leathergoods!

Click to Register!

#SniffaSpringFling2017 Preview: Molton Brown

Spring has finally sprung and now we’re really getting excited for Sniffapalooza Spring Fling! We’re especially looking forward to our visit to Molton Brown Madison Avenue where we’ll be discovering their brand new Limited Edition Gourmand Collection! We can’t wait to sniff Comice Pear & Wild Honey, Delicious Rhubarb & Rose, and Exquisite Vanilla and Violet Flower. Special gifts with purchase, pastries inspired by the Gourmand Collection, and a lovely gift set raffle await us! Don’t miss out – the dates are April 28 – April 30 in NYC. Click to register!