Last week we held our first ever Virtual Sniffapalooza via Zoom with Atelier Cologne! Our lucky participants each received a beautiful box filled with fragrance samples, cocktail recipes & the citrus fruits to create them, scent strips & a leather case to hold them, and other goodies! Atelier Cologne’s Senior Brand Ambassador, Ross Barry, guided us through a very informative Masterclass, where we learned the story of this iconic niche brand and its creators, Sylvie Ganter & Christophe Cervasel. We sniffed along as we explored a dozen of the brand’s innovative Colognes Absolues. A marvelous time was had by all who attended!

Want to attend next time? Please join our mailing list for details about future events!

#SniffaAtelierCologne

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Well, we’re still floating down from the fragrant clouds that wafted over NYC this past weekend! Over one hundred scent saveurs from around the world all came together for three glorious days devoted to the passion for perfume! We sampled all the new Spring offerings (and even had a few sneak previews,) met perfumers and other fragrance industry insiders, enjoyed delicious luncheons and cocktail parties, made new friends, reconnected with old ones, and had as much fun as we could cram into the weekend! While we spend the coming week sifting through all of our scent samples, we’re popping in to share some photo highlights of Spring Fling with you! And check back for our Sniffapalooza Lunch Loot Gift Bag Giveaway – coming soon!

Photos Credits: Karen Adams, Jayne Markman, Hernando Courtright, Belkis Rodriguez-Hirsch

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Last night the pouring rain ceased and the clouds parted revealing a splash of sunshine and blue skies just in time for the start of the Second Annual Perfumed Plume Awards. Hosted by Founders Mary Ellen Lapsansky and Lyn Leigh, this gathering of fragrance industry illuminati and scent wordsmiths took place at the elegant and inspiring Society of Illustrators in NYC. We were honored and privileged to be members of the Judging Panel. Here’s a list of the 2017 winners and links to their award-winning entries:

Scent Stories in Mainstream Media – Digital
(Magazines, Blog Postings, Webzines)
Temporary Art Review – Primal Art: Notes on the Medium of Scent by Catherine Haley Epstein

Scent Stories in Mainstream Media – Magazines (print & digital)
ELLE Magazine – Chemical Attraction by April Long

Scent Stories in Mainstream Media – Newspapers (print & digital)
The New York Times – We’re Animals, After All by Rachel Syme

‘Science of Scent’ Stories in Mainstream Media – Magazines/ Newspapers/Digital
Basenotes – Scenting my Mental Illness by Laurin Taylor

Visualization of Scent Stories – Magazines/Newspapers/Digital
SCENTURY – Autumn Escentials 2016, Visual Artist – Roberto Greco

Fragrance Book Award
“Bad Girls Perfume. Tips and Tales” by Sarah Colton. 

Congratulations to all!

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Just how special is Byredo? Special enough for forty fragrance enthusiasts to rise early last Sunday morning and head over to the Soho boutique. We enjoyed the scents, sights, and camaraderie, while grazing on delicious Dean & Deluca breakfast pastries and mimosa’s. Flagship Director, Carissa Barrett, treated us to a Byredo Master Class, offering an in-depth look at this modern luxury house.

Byredo Founder Ben Gorham’s attention to detail is everywhere, from the design of the fragrances to the boutique itself. The floors and walls are lined with Italian terrazzo and polished aluminum, and Douglas fir beams punctuate the ceiling. Fragrant rows of minimalist bottles beckoned us to spritz and sniff. Exquisite leather goods adorn the shelving, adding a touch of scent themselves. Byredo’s newest offering is Bibliothèque, a limited-edition perfume based on their popular candle. Its notes of peach, plum, peony, violet, leather, patchouli, and vanilla, are meant to evoke “a world of old books, the scent of their leather-bound pages arranged on dark wood shelves.”

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Many thanks to Daniela Ciocan, Eric Horn, Jerusalem Girmay, Simona Georgescu, Ebony King, and Libby Griffiths for helping us make Discover Scent such a grand success!

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Sniffapalooza kicked off the start of summer with our latest Demeter Fragrance Library Personal Blending Master Class! Demeter CEO & Perfumer Mark Crames enthralled us with interesting brand and scent stories. The conversation flowed with thought-provoking questions & answers, followed by a much-anticipated scent blending session.

Delicious miniature cupcake bites, Baked by Melissa, were a welcome treat with an icy cold beverage. Everyone enjoyed spritzing, sniffing, and blending the fragrance notes to create a unique summer scent. We each received a deluxe sample of as-yet-unreleased Caipirinha – a delicious scent based on Brazil’s national cocktail.

Want to win your own Caipirinha cologne spray? Just leave a comment below and tell us about your favorite summer scent. One winner will be chosen at random on Friday, July 1. US Only. Good Luck!

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Demeter CEO Mark Crames shared details of the brand story – it’s a family owned and operated business with a mission to change the way people feel and enjoy life through scent. An attorney by profession, Mark worked on fragrance industry issues and found himself so intrigued that he ended up joining the industry himself. He purchased Demeter in 2002 and his grown children, including daughter Blair who helped expertly organize this event, are helping him see the company into the future.

We’ve been Demeter fans since we first discovered Tomato, one of the original three scents created, along with Dirt and Grass. Now there are over 300 single note scents inspired by everyday objects and experiences, which we got to spritz, sniff, and combine to create our own personal fragrances!

We’d love to share the fun, so we’re giving away a Demeter Blending Kit, complete with dropper, funnel, empty bottle, and scent strips, so you can create a bespoke fragrance too! Also included is a very exclusive treat – three as-yet unreleased Demeter scents – Baby Shampoo, Cupcake, and Wildflowers.  Just leave a comment below and tell us your favorite Demeter fragrance. One winner will be chosen on Monday, March 14. US only. Good Luck!

A special thank you to barbara grudzien, zack melson, and the demeter and duane reade teams for such a successful event!

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Unusually balmy mid-December weather made it the perfect Sunday afternoon to enjoy Sniffapalooza’s Holiday Fete! We strolled up Madison Avenue, discovering lovely new scents along the way.

Our first top was Lladró, a stunning gallery of finely detailed porcelain sculptures founded in Valencia, Spain. After sharing the company’s history and creation process, Cristina Egido introduced us to Lladró’s lovely new line of candles with Mediterranean-inspired scents. We sipped champagne and indulged in fresh fruits and Neuhaus chocolates, as we made our gift choices with a special Sniffapalooza discount and extra treats.

We continued along to Annick Goutal, where Francoise Alessi welcomed us to their newest boutique with a very special pairing of cocktails inspired by fragrance. After a brief overview of the brand history, we sampled the libations as we sniffed our scent strips. Sweet cookie treats were also served, making for a true multi-sensory experience. We enjoyed gift bags, discounts, and special treats with our Annick Goutal gift purchases.

What a great way to explore fragrance and take care of some gift shopping too!

Happy Holidays!

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Here’s a photo recap of our adventures! Stay tuned for our fabulous Sniffapalooza Lunch Loot Giveaway!

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We kicked things off with a very special Fragrance & Chocolate Pairing, which matched our curated niche brands with 2 Chicks With Chocolate‘s delicious bonbons!

Then 28 of us hopped on the bus, box lunches in hand, to tour three of the most unique beauty boutiques in Las Vegas. Marc Birenbaum, Executive Editor of Beauty Store Business Magazine, led the way!

Cosmoprof opened for business the next day – hosting over 1,000 companies from 39 countries – with over 30,000 people attending!

And we even found time for a little fun…..

Special thanks to Daniela Ciocan and Eric Horn for giving us the incredible opportunity to curate Discover Scent at Cosmoprof. And to Simona Georgescu, Jerusalem Girmay, and Anna Becker, who answered our many questions and kept us on schedule!

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