About

Sniffapalooza is a community of fragrance enthusiasts that gathers twice a year in New York City. Since it was founded in 2004, the group has been recognized by The New York Times, The Wall Street Journal, and TIME, among others.

Founder Karen Dubin and collaborator Karen Adams curate each Sniffpalooza event. Attendees mingle with perfumers, representatives from fragrance houses, and industry journalists. What else can you expect to see at Sniffapalooza?

  • Sneak previews of upcoming perfumes
  • Scent workshops
  • Fragrance master classes

Sniffpalooza has met in iconic New York stores such as Bergdorf Goodman, Barney’s, and Bloomingdale’s. Where will be next? Join our mailing list and be the first to know!