About

Sniffapalooza is an event-based group of fragrance aficionados that originated in New York City and now unites perfume enthusiasts from around the world. What started as a small group of women getting together to shop and share their passion for perfume, has grown into a phenomenon that has attained international recognition through TIME Magazine, Forbes, CBS MarketWatch, The Wall Street Journal, The New York Times, Women’s Wear Daily, ELLE, Allure, Glamour, More, Beauty Fashion, Brigitte (Germany), Fragrance Forum, WWD BeautyBiz, and many others.

Sniffapalooza is the creation of Karen Dubin, and the event has reached new proportions with the collaboration of Karen Adams. Sniffapalooza Events occur several times a year and draw hundreds of kindred spirits, both men and women, of all age ranges. Members meet perfumers, representatives from fragrance houses, fragrance journalists, authors and celebrities. They preview new launches, are privy to special motion picture screenings, and participate in fragrance workshops. World-renowned perfumers Yosh Han and Lorenzo Villoresi have created bespoke fragrances in honor of Sniffapalooza.

Past events have been held at Bergdorf Goodman, Barneys, Bloomingdale’s, Saks Fifth Avenue, Henri Bendel, Birchbox, Takashimaya, Annick Goutal Boutiques, Krigler Perfumery, MiN NY, Lafco NY, Le Labo, Bond No. 9, and Anna Sui. Demeter, Aedes de Venustas. Creed, Guerlain, Chanel, Molton Brown, Thierry Mugler, L’Artisan and Cartier have held Master Classes for Sniffapalooza. Ron Robinson of Apothia at Fred Segal and Luckyscent hosted Sniffapalooza for West Coast Events. Sniffapalooza travels abroad each year with a small group of fragrance enthusiasts. Past excursions include Paris, Florence, London, Dusseldorf,  Grasse, Barcelona and Lisbon.

Sniffapalooza was invited to speak at The Fragrance Foundation’s Think Tank Breakfast discussion series, and were Guest Speakers at the American Society of Perfumer’s “Cruise Around Manhattan.” Sniffapalooza also participated in panel discussions at the HBA Global Expo at the Jacob K. Javits Convention Center, ScentWorld, Fashion Group International, and RIFM. Sniffapalooza has been tapped to curate the Discover Scent program for Niche Perfumery at Cosmoprof North America in Las Vegas in 2015 and 2016. Karen Dubin received the Great Idea Award for Fragrance Innovation at CEW’s 2013 Achiever’s Awards.

New members are always welcome. Please sign up for the Sniffapalooza Mailing List!