This Weekend in NYC! #SniffaFallBall2016!


Right now, 150 fragrance enthusiasts are heading to NYC from all across the USA for a fantastic weekend of scent exploration!

We hope you’ll be joining us, but if you aren’t lucky enough to be attending, please follow our aromatic adventures on Instagram, Twitter, Facebook, Snapchat, and Periscope!

Find our live updates with hashtag #SniffaFallBall2016! And stay tuned to win your very own Lunch Loot tote bag filled with fragrant goodies!

Counting Down to #SniffaFallBall2016!


In just a few short days, fragrance enthusiasts from all over the globe will be traveling to NYC to attend  #SniffaFallBall2016. We’ve got an amazing array of sensory surprises to indulge in, including special visits to Symrise, Bergdorf Goodman, Molton Brown, Penhaligon’s, Parfums de Marly, Annick Goutal, Diptyque, Le Labo, Atelier Cologne, Red Flower, Byredo, and Harney & Sons Fine Teas! And two incredibly delicious luncheons at Brasserie 8 1/2 and La Mela, each complete with a roster of awesome speakers! You don’t want to miss this, and there’s just one more day to reserve your seat!

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Two Weeks Till #SniffaFallBall2016!


In just two short weeks, fragrance enthusiasts from around the globe will be convening in NYC for a weekend of scent exploration! Here are a few highlights of what we’ll be seeing and sniffing!

– Bergdorf Goodman is completing renovations on their exquisite Beauty Level, and they’re celebrating with an unbelievable amount of fantastic new fragrance launches! On Saturday, explore the gorgeous department and find superstar florist Eric Buterbaugh’s debut line, EB Florals;Creed Aventus for Her; Ralph Lauren Fragrances newest range, inspired by ingredients; YSL Le Vestier des Parfums Colletion de Nuit; Clive Christian Nobel Vll, Cosmos Flower & Rock Rose; the Diana Vreeland Outrageous  Collection; Roja Parfums Brittania; Aerin Tangier Vanille; Charlotte Tilbury Scent of a Dream; MEMO Paris Russian Leather; Atelier Cologne Camelia Intrepide; Ex Nihilo Amber Sky; Christian Louboutin’s debut trio; and the world premiere of Strangelove NYC!
– We’re really jazzed about our cocktail party from 6-8pm on Saturday night, hosted by Parfums de Marly at their new boutique in the Meatpacking District! This beautifully-crafted artisanal brand has quickly gained a cult following, and is a favorite of perfumers, who love it for the innovative combinations of raw materials. Come and explore with us, sip something wonderful, have a tasty bite and come away with samples that will make you fall in love!

A Rose-Infused Wonderland with Sniffapalooza & Annick Goutal! Thursday 10/6 in NYC!


Step into a Rose-Infused Wonderland with Sniffapalooza & Annick Goutal on Thursday, October 6th, 6:00pm – 7:30pm, at the Madison Avenue boutique in NYC! 

Retail Manager and Fragrance Specialist Francoise Alessi will be with us to give a brief overview of this much-loved fragrance house, and to personally introduce us to the sensual and mysterious Rose Oud. Also joining the party will be makeup artists, giving demonstrations and makeovers throughout the event, featuring rose-inspired cosmetics.
There will be plenty of time to sniff and sample the full Annick Goutal range, and to chat with Francoise and the team. Discover the cult-favorite Rose Beauty & Skincare Collection, and get an early scoop on the Annick Goutal Holiday Collection!
As a special token of appreciation, there will be a 15% discount on purchases,  a complimentary gift bag for all attendees, an exclusive GWP, and samples to take home! 
Click for details and to register!