Stories by Karen Adams

#SniffaFallBall2017 Preview: Perfumariē!

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We can’t wait for Sniffapalooza Fall Ball 2017 and our exclusive visit to Perfumariē on Sunday, October 29! Through dynamic and experiential programming in a (tasting room) space designed by hospitality masters AvroKO, Sniffapalooza is offered a pre-opening first-look at Perfumariē! Featuring monthly mystery PERFUME ON TAPS, Perfumariē is a multi-sensory space for you to gather for fun experiences, connect with new friends, rare finds, and directly support the products that you love. Meet the faces behind Perfumariē and join us for a session of our Guided Perfume Flight with Founder Mindy Yang.

Click to REGISTER and for FURTHER DETAILS!

It’s Time to Register for #SniffaFallBall2017!

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The leaves are changing colors, there’s a chill in the evening air, and that can only mean one thing – it’s almost time for Sniffapalooza Fall Ball 2017 in NYC! Mark your calendars – the dates are Friday, October 27 –  Sunday, October 29 – for the TWENTY SEVENTH edition of our spectacular scent event!  For those of you who are just joining the Sniffapalooza family, the Sniffapalooza Fall Ball is an entire weekend crammed full of olfactory and multi-sensory experiences. You’ll come away from the weekend with new knowledge, new friends, lots of new goodies, and a new perspective on a fragrant life. There’s nothing else like it on the planet! Click for DETAILS and to REGISTER!

Event Recap: #SniffaMoltonBrown Russian Leather Launch & a Scented Tattoo Giveaway!

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We had a fine time discovering the new Russian Leather Fragrance Collection at Molton Brown on Madison last weekend, and we’re going to share some of the excitement with you!

As we entered the boutique, we were greeted by Russian Leather’s intensely woody and leathery notes, intermingled with a Siberian forest’s brisk pine, which wafted in the air via fragrant candles.

Russian Leather Collection

Manager Bill Loro and his team served sweet & savory light bites and sparkling water, while presenting the fragrance story via iPad.

Sweet and Savory Bites

Scented temporary tattoos were a highlight, and a wonderful way to enjoy this sophisticated fragrance. And we’ve brought some back just for you! Leave a comment below and tell us about your favorite Molton Brown scent or product. We’ll choose a winner to receive a full sheet of scented tattoos and a special pop-up sponge to use for application!  USA only. Good Luck!

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Sniffapalooza Presents: Exclusive Russian Leather Launch with Molton Brown! Saturday, 9/9 in NYC!

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Our good friends at Molton Brown have created an outstanding experience for Sniffapalooza members – an exclusive launch of their latest fragrance masterpiece the Russian Leather Collection, at the elegant Madison Avenue Flagship store in NYC from 12 noon – 2:00 pm on Saturday, September 9th!
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Sniffapalooza Presents A Perfumery Launch Party at FlowerSchool New York on Thursday, July 13!

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After thirteen years of floral expertise celebrating the craft and repertoire of New York’s most accomplished floral designers, FlowerSchool New York is expanding their programing offering perfumery classes that will explore the nuances of scent with some of the top perfumers in New York.  We invite you to meet several of their perfumers and instructors, and learn about FlowerSchool New York’s exciting new venture into the world of perfume!
Stephen Dirkes, founder of Euphorium Brooklyn, is the newest perfumer to join FlowerSchool New York’s esteemed faculty. Stephen will give us a detailed overview of his eight-part foundation course, The Perfume Library, which will provide students with the tools they need to create perfume from each of eight different fragrance families. Stephen’s method imparts a structure where students can express their own ideas while learning the proper techniques and skills of a perfumer.
Click for all the DETAILS and to REGISTER!
#FlowerSchoolSniffa