From our friends at S5A…
Saks Fifth Avenue is launching a revamped Fragrance Floor including ten new lifestyle boutiques on Thursday, September 26. The reimagined space will create a new world of exploration for fragrance aficionados on Saks’ iconic beauty floor in New York.
In celebration of the launch the store will kick off a 10-day fragrance bash, beginning on Thursday, September 26 offering a special gift for the first 500 Fragrance customers; followed by every single day, a special activity on the floor:
Penhaligon’s: Thursday, September 26
The American Ballet Theatre will be dancing in a surprise performance throughout the new space in celebration of Penhaligon’s latest ballet-inspired fragrance, Iris Prima
Le Labo: Friday, September 27
Le Labo Founder Fabrice Penot will be personally snapping polaroids with customers and hand-mixing fragrances on-site using fresh ingredients
Carven: Saturday, September 28
Customers will take away spectacular floral bouquets inspired by the French design house’s signature scent and conjured up live by master florists as a gift with purchase
Acqua di Parma: Sunday, September 29
An interactive display will allow customers to experience firsthand how Acqua di Parma candles are crafted from start to finish
Cartier: Monday, September 30
Commemorate the re-launch of Le Baisier du Dragon and receive a key for a chance to win a gift when you unlock the Cartier jewel box.
Diptyque: Tuesday, October 1
Three limited-edition candles typically only sold in Diptyque boutiques, Cannelle, Chene, Tilleul and Aubepine, will be available at Saks; customers will receive complimentary gift wrapping with any purchase
Creed: Wednesday, October 2
A retrospective of Creed’s “Seven Generations” of fragrance will include a timeline featuring a notable fragrance from each generation in the brand’s rich history
Bond No. 9 New York: Thursday, October 3
In celebration of its 10th Anniversary at Saks Fifth Avenue, Bond No. 9 will be hosting a cocktail hour in the brand’s new shop
Kilian: Friday, October 4
Creator Kilian Hennessy will be offering one-on-one fragrance consultations, from 2 to 6
Jo Malone: Saturday, October 5
A Jo Malone artist will craft one-of-a-kind watercolor paintings live on its boxes and as a gift with purchase, customers will receive a gorgeous display of pink peonies