Event Recap: Sniffapalooza Presents Hermès Twilly Launch!

On a crisp autumn morning, as September gracefully morphed into October, Sniffapalooza was welcomed at the elegant Hermès Parfumerie at Brookfield Place to celebrate the launch of Twilly, Hermes’ latest fragrance masterpiece.

Greeted with a flute of fine champagne, we were taken on a private tour of the boutique, led by the charismatic Shanti Alalanathan, the Managing Director, and her energetic team members Madison, Terence and Monty. Shanti gave a brief overview of this much-loved iconic brand, with a dedicated focus on Twilly, the new feminine floral, spicy, Oriental creation.

Guests were then treated to the Hermès Parfumerie Immersion Experience for a personal discovery of Twilly, and a surprise digital animation was shared to reveal Twilly’s bold, carefree spirit. After the presentation there was ample time to sniff and sample all of the stellar Hermès fragrance range, and to chat with Shanti and the team. As a special token of appreciation, everyone received a Pleasure to Meet You gift bag, and a wonderfully indulgent time was had by all!

Images by Hernando Courtright