Sniffapalooza Presents A Perfumery Launch Party at FlowerSchool New York on Thursday, July 13!

After thirteen years of floral expertise celebrating the craft and repertoire of New York’s most accomplished floral designers, FlowerSchool New York is expanding their programing offering perfumery classes that will explore the nuances of scent with some of the top perfumers in New York.  We invite you to meet several of their perfumers and instructors, and learn about FlowerSchool New York’s exciting new venture into the world of perfume!
Stephen Dirkes, founder of Euphorium Brooklyn, is the newest perfumer to join FlowerSchool New York’s esteemed faculty. Stephen will give us a detailed overview of his eight-part foundation course, The Perfume Library, which will provide students with the tools they need to create perfume from each of eight different fragrance families. Stephen’s method imparts a structure where students can express their own ideas while learning the proper techniques and skills of a perfumer.
Click for all the DETAILS and to REGISTER!
#FlowerSchoolSniffa

This Weekend in NYC! #SniffaSpringFling2017!

Right now, scent seekers from around the world are heading to NYC for a fantastically fragrant weekend!

We hope you’ll be joining us, but if you aren’t lucky enough to be attending, please follow our aromatic adventures on Instagram, Twitter, and Facebook, and who knows, we may even post some Facebook Live videos!

Find our live updates with hashtag #SniffaSpringFling2017! And stay tuned to win your very own Lunch Loot tote bag filled with fragrant goodies!

#SniffaSpringFling2017 Preview: Meet the Perfumers!

Here’s a sampling of what you’ll experience during Sniffapalooza Spring Fling weekend:
Friday, April 28th:
– Kick off the weekend at our legendary Opening Night Cocktail Party at Twisted Lily! Sniff yourself into a frenzy, have a nibble and a sip, and meet perfumers and reps from the world’s most fabulous scent brands. 
Saturday, April 29th:
– Enjoy exclusive entrée into Bergdorf Goodman at 9:00am (before mere mortals) for special presentations and private sniffing!
– Take a fragrance journey with Chandler Burr and Givaudan Perfumer Caroline Sabas as we go behind the scenes to learn about the creative process to create their new scent for Etat Libre d’Orange, You or Someone Like You!
– Meet renowned Firmenich Perfumer Richard Herpin, as he unveils his new brand, Precious Liquid, with a unique patented 3D fragrance concept!
– Learn about the Perfumed Plume Awards with founders Mary Ellen Lapsansky & Lyn Leigh!
– Get the scoop on Demeter Fragrance Library’s new cult-favorite release, Kitten Fur, with CEO/Perfumer Mark Crames!
– Be among the first to experience Molton Brown’s new Limited Edition Gourmand Collection… with accompanying nibbles and treats, of course!
– The perfect finish to the perfect day: Cocktails and sniffing at Annick Goutal’s gorgeous Madison Avenue Boutique!
Sunday, April 30th:
– Enter the rarefied world of Diptyque for delicious breakfast bites and a personalized tour of this exquisite fragrance emporium!
– Explore Elizabeth St’s newest scent shop, Malin + Goetz, and a few doors down have your fragrances custom-engraved at Atelier Cologne!
– Make a custom body oil at Red Flower!
– Meet David Ecker, MC of our lunchtime Eau de Sniffapalooza Showcase (Emerging Artisans Uncorked!), and premiere the latest artisanal and independent brands while dining on a 5-course Italian meal! Take a Smelfie at the Butterfly Photo Booth, hosted by Perfumer Stephen Dirkes of Euphorium Brooklyn and photographer Tal Shpantzer!
– Sip something bubbly at Byredo as you lounge on one of their sumptuous couches and discover the amazing fragrances and leathergoods!

Click to Register!

#SniffaSpringFling2017 Preview: Molton Brown

Spring has finally sprung and now we’re really getting excited for Sniffapalooza Spring Fling! We’re especially looking forward to our visit to Molton Brown Madison Avenue where we’ll be discovering their brand new Limited Edition Gourmand Collection! We can’t wait to sniff Comice Pear & Wild Honey, Delicious Rhubarb & Rose, and Exquisite Vanilla and Violet Flower. Special gifts with purchase, pastries inspired by the Gourmand Collection, and a lovely gift set raffle await us! Don’t miss out – the dates are April 28 – April 30 in NYC. Click to register!