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This Weekend in NYC! #SniffaSpringFling2016!

2016 spring fling totes

Right now, over 125 fragrance enthusiasts from around the world are heading to NYC for a fantastic weekend of scent exploration!

We hope you’ll be joining us, but if you aren’t lucky enough to be attending, please follow our aromatic adventures on Instagram, Twitter, Facebookand Periscope!

Find our live updates with hashtag #SniffaSpringFling2016! And stay tuned to win your very own Lunch Loot tote bag filled with fragrant goodies!

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New Events What's New

#SniffaSpringFling2016 Preview: Molton Brown!

Molton Brown_Dewy Lily of the Valley & Star Anise Collection

Sniffapalooza Spring Fling 2016 guests will be treated to a delightful experience at Molton Brown’s flagship boutique on Madison Avenue! We’ll be celebrating the launch of their beautiful NEW Dewy Lily of the Valley & Star Anise Collection. Enjoy an interactive floral photo booth, delicious sweet treats and bubbly, a Dewy Lily of the Valley & Star Anise Gift Set and Aroma Reeds Raffle, plus other special surprises!

Dewy Lily of the Valley & Star Anise is a modern interpretation of a classic scent inspired by the elegant purity of a luxurious white blossom bouquet. The story behind the collection celebrates the leading note, lily of the valley, as the famous symbolic flower of the Flora Day festival in Helston, Cornwall.To mark the arrival of spring, the townspeople dress in white embellished with a fresh sprig of lily of the valley and dance through the picturesque streets.

Jennifer Jambon, Molton Brown’s perfumer, describes it as, “a springtime bouquet of just-picked white flowers, still veiled in early morning dew. Sweet star anise marries a sophisticated touch of intrigue with the freshness of green, meadow-like top notes while a true floral heart blossoms with lily of the valley and magnolia. Silky ylang-ylang lingers for
a tender, enduring finish.”

Don’t miss out! Please Register Now to join us for our wonderful weekend!

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#SniffaSpringFling2016 Preview: Special Luncheon Presentations – Part One!

caterina
In less than four short weeks, fragrance enthusiasts from around the world will be convening in NYC for the most incredible sensory adventure known to humankind – Sniffapalooza Spring Fling 2016!
We’re hosting a fabulous luncheon at Brasserie 8 1/2 on Saturday, April 30, and here’s a little preview of our fantastically fragrant speaker line-up:
  • We have the rare privilege of welcoming Riccardo Tedeschi and Alessandro Brun of Associazione Caterina, the Italian Artisanal Perfume Society. Join us for a round table panel discussion exploring the renaissance of Italian Artistic Perfumery.
  • There’s a new prize in the fragrance universe – The Perfumed Plume Awards! Meet Founders Mary Ellen Lapsansky & Lyn Leigh and learn about the very first winners of this competition for excellence in fragrance journalism.
  • Meet Demeter Fragrance Library CEO & Perfumer Mark Crames and discover this incredibly innovative range of unique scents. Learn how to create your own Custom Blend and preview their new launches!
  • Go behind the scenes with Annick Goutal’s Francoise Alessi who will be sharing the history & future of this gloriously beloved niche brand. Get the scoop on their latest masterpieces!
  • Hiro Nakayama of Project Felicia tells us how she’s bringing niche perfumery to the fragrance enthusiasts of Asia.
  • More to follow – stay tuned and register now to reserve your seat!