Sniffapalooza

2012 FIFI® AWARD “INDIE” CATEGORY
FRAGRANCE OF THE YEAR

From our friends at The Fragrance Foundation:

NOMINEE VALIDATION FORM for 2011 Fragrance Launches
All “indie” fragrances introduced in 2011 are eligible to enter the FiFi®
Awards process.

The judging will determine the top five finalists as well as the winner.
There will be one winner in the FiFi® “Indie” Category for Fragrance of the Year
(Men’s, Women’s or Shared). The finalists and the winner will be honored at
the 2012 Elements Showcase on January 31st in New York City. The winner
will receive the crystal FiFi® statuette as well as a congratulatory check in the
amount of $10,000 from Givaudan Fragrances Corp. The winner will also be
recognized at the 2012 FiFi® Awards Ceremony on Monday, May 21, 2012.

The criteria for this category are as follows:
Ø Must be an established* brand and on the market for at least 2 years
Ø Must be independent, not distributed or owned by a large company
Ø Must be sold in 1 to 50 doors (actual # of stores) in the U.S. including
online
Ø The nominated fragrance must have been launched in 2011
*registered company

The Validation Form asks each eligible brand that introduced a fragrance in
2011 to identify the fragrance, validate and list the number of stores that the
fragrance was in as of December 31, 2011 and notarize. In addition, each
entry must be accompanied by a $200 entry fee.

Once we receive your notarized Validation Form and the entry fee, your
fragrance will be placed on the ballot. Please complete a separate form for
each fragrance launched in 2011 that you would like to nominate.

The Validation Form must be returned to The Fragrance Foundation no later
than WEDNESDAY, NOVEMBER 30, 2011, along with TWO bottles of the
fragrance being nominated. All eligible entries become the property of The
Fragrance Foundation.

Voting for the Fragrance of the Year in the “Indie” Category will be
scheduled in early January 2012 (exact date to be determined). Entries
will be judged by a prestigious panel of independent judges comprising
fragrance authorities, beauty press, retailers, etc. Ballots will be tabulated
by the Foundation’s accounting firm, Sperduto Spector & Company.

Click for more details!

From our friends at The Fragrance Foundation:

TopNotes Course #1 – Olfactive Trend Report 2011 – 2012

The content covers the following:

• Current Consumer Insights
• Historical Reference & Current State of the Fragrance Industry
• Why do olfactive preferences change among consumers?
• Historical references & key fragrance launches of the past
• Women’s and Men’s  Olfactive Preferences
• Top 20 Fragrances, USA and Global, as reported by Givaudan iPerfumer
• Future Olfactive Forecasts
• Olfactively-significant recent fragrance launches
• Women’s and Men’s olfactive forecasts
• Key Learnings

Requirements: There are no specific requirements.  Any certified fragrance sales specialist, fragrance industry executive, or fragrance enthusiast can register and access the TopNotes Courses.

Registration: Online registration is open as all of the TopNotes Courses are offered throughout the year.  The content for each course will be updated every 12 to 18 months as new trends emerge.

Registration Fee: $50 US/person

Key Learnings: These are questions presented at the end of the course that will allow the participant to assess his/her understanding of the material presented in the course. There are no scores provided.  The answer to a question will either be correct or incorrect.  If incorrect, the correct answer will be provided for each participant’s information.

Certificate/Proof of Participation: Once the Key Learnings have been completed, a certificate/proof of participation will be generated and made available to save or print.

Click Here to Register