Event Recap: Breakfast With Byredo Master Class!

Byredo Master Class fragrance sampling

Just how special is Byredo? Special enough for forty fragrance enthusiasts to rise early last Sunday morning and head over to the Soho boutique. We enjoyed the scents, sights, and camaraderie, while grazing on delicious Dean & Deluca breakfast pastries and mimosa’s. Flagship Director, Carissa Barrett, treated us to a Byredo Master Class, offering an in-depth look at this modern luxury house.

Registration Now Open for #SniffaSpringFling2017!

We’re packing away our parkas and turning our thoughts to blooming tulips, picnics in the park, and the most incredible sensory adventure known to humankind – Sniffapalooza Spring Fling 2017 in NYC! Mark your calendars – the dates are Friday, April 28 –  Sunday, April 30 – for the TWENTY SIXTH edition of our spectacular scent event! We’ve got an awesome weekend planned and Early Bird Rates if you register by April 1! Click for DETAILS and to REGISTER!


Sniffapalooza Presents: Breakfast with Byredo Master Class, Sunday, March 26 in NYC!

Our good friends at Byredo have created an outstanding experience for Sniffapalooza members – a Private Breakfast and Master Class at the elegant Byredo Flagship store in Soho in NYC from 10:00 am – 12:00 pm on Sunday, March 26th!

We are invited to step into their fragrant world for an intimate look at the history of this extraordinary and innovative company with Carissa Barrett, the Retail Store Director.
We will be warmly welcomed by Carissa and her passionate team, proffering a sparkling morning cocktail and delicious breakfast nibbles. Carissa will give us an overview of the Byredo brand, including the story of Byredo’s founder, Ben Gorham, and details of the architecture of the store and how it was built, and the inside scoop on the custom-designed furniture. There will be a special focus on Biblioteque, their newest launch, and the wonderfully luxurious Rose of No Man’s Land Oil.