#SniffaSpringFling2016 Preview: Molton Brown!

Molton Brown_Dewy Lily of the Valley & Star Anise Collection

Sniffapalooza Spring Fling 2016 guests will be treated to a delightful experience at Molton Brown’s flagship boutique on Madison Avenue! We’ll be celebrating the launch of their beautiful NEW Dewy Lily of the Valley & Star Anise Collection. Enjoy an interactive floral photo booth, delicious sweet treats and bubbly, a Dewy Lily of the Valley & Star Anise Gift Set and Aroma Reeds Raffle, plus other special surprises!

Dewy Lily of the Valley & Star Anise is a modern interpretation of a classic scent inspired by the elegant purity of a luxurious white blossom bouquet. The story behind the collection celebrates the leading note, lily of the valley, as the famous symbolic flower of the Flora Day festival in Helston, Cornwall.To mark the arrival of spring, the townspeople dress in white embellished with a fresh sprig of lily of the valley and dance through the picturesque streets.

#SniffaSpringFling2016 Preview: Special Luncheon Presentations – Part One!

In less than four short weeks, fragrance enthusiasts from around the world will be convening in NYC for the most incredible sensory adventure known to humankind – Sniffapalooza Spring Fling 2016!
We’re hosting a fabulous luncheon at Brasserie 8 1/2 on Saturday, April 30, and here’s a little preview of our fantastically fragrant speaker line-up:
  • We have the rare privilege of welcoming Riccardo Tedeschi and Alessandro Brun of Associazione Caterina, the Italian Artisanal Perfume Society. Join us for a round table panel discussion exploring the renaissance of Italian Artistic Perfumery.
  • There’s a new prize in the fragrance universe – The Perfumed Plume Awards! Meet Founders Mary Ellen Lapsansky & Lyn Leigh and learn about the very first winners of this competition for excellence in fragrance journalism.
  • Meet Demeter Fragrance Library CEO & Perfumer Mark Crames and discover this incredibly innovative range of unique scents. Learn how to create your own Custom Blend and preview their new launches!

It’s Time to Register for #SniffaSpringFling2016!

cherry blossoms

As winter’s whipping winds give way to spring’s balmy breezes, we’re dreaming of cherry blossoms,  al fresco dining, and the most incredible sensory adventure known to humankind – Sniffapalooza Spring Fling 2016 in NYC! Mark your calendars – the dates are Saturday, April 30 & Sunday, May 1 – for the TWENTY FOURTH edition of our spectacular scent event!
For those of you who are just joining the Sniffapalooza family, the Sniffapalooza Spring Fling is an entire weekend crammed full of olfactory and multi-sensory experiences. You’ll come away from the weekend with new knowledge, new friends, lots of new goodies, and a new perspective on a fragrant life. Click for DETAILS and to REGISTER!
image via Hot in NYC