Sephora and Firmenich have joined forces to create a multi-sensory pop-up experience located in the Meatpacking District, just a short walk from Bleecker St! We’ll take a journey of six encounters designed to explore the brain’s purely instinctual & uninhibited reaction to scent… leading us through the magical world of creation, extraction and art. The final stage will be at the fragrance flight bar with our emotions guiding our way. This is a limited-engagement production, and Sniffapalooza has a special invitation!