Yahoo! Shine treated Sniffapalooza members to an evening of olfactive discovery and 
indulgence at the Sephora Sensorium, a multi-sensory pop-up experience created in a collaboration by Firmenich and Sephora, located in the meat-packing district in Manhattan.
What could be better than to be surrounded by a galaxy of fragrance, an endless array of exquisite mini-desserts, and freely flowing champagne to celebrate the launch of the Yahoo! Shine Get It Guide?
The extraordinary, ground-breaking 4-D Sephora Sensorium exhibit beckoned guests to travel through a series of emotional scent interactions that dissolve the boarder between dream and reality. They then finished at the Fragrance Flight Bar, where they could smell unbranded retail fragrances and determine their preferences on an emotional level, without the influence of brand names or packaging.
The uber-stimulating and dazzling environment was a perfect stage to unveil the Get It Guide, Yahoo! Shine’s one-stop destination for the *must have* items women are searching for and talking about. Yahoo! Shine is the #1 women’s content site, focussed on delivering information that sparks curiosity and passion.
photos by Madge DeAngelo