Sniffapalooza is thrilled to be a part of ScentWorld 2013, the preeminent and largest scent and sensory marketing conference in the world! Join us at the Marriott Downtown NYC for three days of cutting-edge lectures and presentations by the leading minds in scent and sensory research, technology and trends, and applications. Be inspired by a dynamic exhibition area where top global companies demonstrate their expertise, creativity and solutions. Learn from some of the brightest, most innovative thinkers in the olfactive universe!
Packed with renowned experts, authors, and award-winning marketing professionals, this year’s speakers include:
Chandler Burr – Curator, The Department of Olfactory Art at The Museum of Arts and Design
Jim Joseph – President, Cohn & Wolfe branding agency; Author of The Experience Effect; Professor at NYU
Dr. Alan Hirsch – Groundbreaking researcher on scent; Founder and Neurological Director of the Smell & Taste Treatment and Research Foundation
Diana Derval – Innovative researcher into sensory pereptions; Author of The Right Sensory Mix; CEO, Derval Research
Jon Bond – CEO, Big Fuel Communication; co-founder of legendary advertising agency Kirschenbaum Bond and Partners
Eileen Hedrick – Corporate Vice President, Regulatory and Safety, Belmay Fragrances
Dr. Maureen Morrin – Prolific scent and sensory marketing researcher; Award-winning professor at Rutgers University
Nicola Pozzani – Founder of S Sense, a sensory training company; Professor and creator of ‘Design with Scents’ at Kingston University (London) School of Art, Design and Architecture
Eric Albee – CEO of Aromatic Fusion, a company that produces scented plastics, polymers, and rubbers to include fragrance in places you might not have thought possible
Ameena Meer – CEO of Take-Out Media and branding expert who has worked on names, imagery and advertising for top fragrance brands including Balenciaga Florabotanica, CK One, Escape, Eternity, Obsession, Avon, Christian Lacroix and many others
Neal Harris – CEO, Scentevents, and President, Aromasys; author of numerous patents for sensory marketing devices
Keven Callahan – Director, Merchandising, NBC Universal Studios
Karen Adams – Executive Operations Manager, Sniffapalooza
Karen Dubin – Founder and Director, Sniffapalooza
Carmine Santandrea – CEO, Scentandrea, focusing on innovative products combining scent and visuals at point-of-sale
Sue Phillips – CEO, Scenterprises, a company that creates bespoke and private-label fragrances
Austyn Stevens – Design Director, Siegel + Gale, a global strategic branding and customer experience firm
Mark Behnke – Managing Editor, CaFleureBon
Candice Sabatini – Editorial Director and owner, Beauty News NYC
New for 2013: ScentWorld round-table discussions dedicated to the consumer scent experience:
‘The Creation of Scent Advertising and Messaging: An Insider’s View from the Creators’
‘Smelling, Feeling, Wanting, Learning: A Fervent Fragrance Lover’s Forum’
As a special incentive to Sniffapalooza members, ScentWorld 2013 is offering an exclusive discounted Registration Fee! Registration includes all speaker presentations, Welcome Reception, Gala Awards Dinner and SMItty Awards, Closing Reception, Exhibits, and breakfast and coffee breaks for the entire three-day event. Click to access the exclusive Sniffapalooza pricing!