Scents can magically transport you to another place and time. High above Madison Avenue, steps from a rooftop garden, Yves Rocher whisked us away to a Parisian street for a Moment de Bonheur. Having spent my teen years wafting in Chevrefeuille, it was very exciting to attend the launch of this new fragrance. François Bousquet, Vice President Fine Fragrance Development and Consumer Insight at Firmenich, helped present Moment de Bonheur. We sampled the finished fragrance, as well as the individual scent notes, on blotters – rose centefolia, violet, patchouli & cedar. Perfumer Annick Menardo created the fragrance to provoke an instant of true happiness. Moment de Bonheur will be available in October 2011.
What fragrances are instant time-travel for you? Leave a comment and enter to win a sample of Moment de Bonheur!