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Counting Down to Sniffapalooza Fall Ball 2013!

Midnight PromiseWe’re less than three weeks away, and inching toward the greatest fragrance extravaganza in the olfactive universe – the TWO-DAY Sniffapalooza Fall Ball in NYC! The dates are Saturday, October 26 & Sunday, October 27 and you’ll want to be there for the 19th edition of our spectacular scent event!

We’re extremely elated to announce the LAUNCH of the FIRST FRAGRANCE BORN AT SNIFFAPALOOZA… MIDNIGHT PROMISE! The story begins in 2010, when Gordon and Carmen Schaye attended Sniffapalooza Fall Ball weekend and  fell so in love with fragrance that they were inspired to start their own brand, Bellegance Perfumes. They asked perfumer Sarah Horowitz and Sniffapalooza founder Karen Dubin to create their first fragrance, and the rest is history! Midnight Promise  has notes of red mandarin, cinnamon, red Moroccan rose, vetiver, vanilla, sandalwood, patchouli, incense, amber and musk. It’s been shown at Sniffapalooza previously in two incarnations, and now the finished product and packaging are ready. Join Sarah, Karen, Gordon and the Bellegance team at lunch on SUNDAY OCTOBER 27 for the WORLD PREMIERE of MIDNIGHT PROMISE!

Another DEBUT at Sniffapalooza Fall Ball is the addition of THREE NEW STORES to our itinerary! Journey with us by private coach on Saturday October 26 to TWISTED LILY Fragrance Boutique & Apothecary, Brooklyn’s newest destination for niche, natural cult perfume and beauty. Join co-founder Eric Weiser at an exclusive cocktail reception as we explore this amazing sensorium. On Sunday October 27, we’ll traverse Nolita to discover RED FLOWER, the organic luxury beauty and aromatherapy spa created from a deep-rooted love of the land and spirituality, and DIPTYQUE, the cult-favorite fragrance company known for exquisite candles, fine fragrance and innovative design, at it’s newest location on Mott St.

Click for further information and to register!