Love2Love: A Fragrant Collaboration with Coty & Walmart

Love2Love Collection



As someone who has loved fragrance just about my entire life, I never lose the thrill of trying a new fragrance. I read every fashion and beauty magazine I can get my hands on, but not until after I’ve flipped through them scavaging for the scent-strips. I scan the web regularly to see when new launches are happening, and, most importantly, where I can go to get a whiff of a new creation.

I’m particularly interested in the creative process, and I love a meeting of fragrant minds coming together to develop something unique that couldn’t exist without collaboration. So when I heard that Coty was working on a fragrance collection with Walmart called Love2Love, I got very intrigued. Coty, one of the oldest, still-in-operation fragrance companies in the world, and Walmart, where America shops – what a blast to see what they came up with!

A box arrived in the mail for me, courtesy of the PR and marketing company for Love2Love, containing 3.4oz Eau de Toilettes ($9.98) and 8oz body mists ($6.98), in the four fragrance combinations of the brand: Orange Blossom + White Musk, Freesia + Violet Petals, Jasmine + Sparkling Mimosa, and Fresh Rose + Peach. Yes, you read those prices correctly! 

As I started to try each one, I was very pleasantly surprised with the quality, especially at that gentle price-point. Really beautiful accords and they last on my skin! As I researched more, I found that Coty had employed some of the most renowned Master Perfumers in the world to create this line. Very impressive, and makes my heart glad to know that great artistic fragrances can be manufactured at reasonable prices and everyone can afford to smell good!

Here’s a brief summary of the Love2Love Collection, and I will follow with more updates as I test-drive each one:

 Love2Love Orange Blossom & White Musk

Orange Blossom + White Musk

Maurice Roucel, Perfumer.

Inspired by a trio of oranges… notes are sparkling bergamot, bitter Tunisian orange, sweet Italian orange, orange blossom, peony, cedarwood, orris, sandalwood and musk.

Freesia + Violet Petals

Freesia + Violet Petals

Sophia Grojsman, Perfumer

Influenced by the emotions of falling in love… notes are peach blossom, lily petals, lavender, Turkish Rose, Princess Rose, violet blossom, freesia, sheer musk, heliotropene, and crimewood.

Jasmine + Sparkling Mimosa

Jasmine + Sparking Mimosa

Richard Herpin, Perfumer

A floral, fruity scent capturing the romance of flowers… notes are peony, raspberry, mimosa flower, honeysuckle, jasmine, sweet pea, musk, rosewood and almond blossom.

Fresh Rose + Peach

Fresh Rose + Peach

Calice Becker, Perfumer

Interpretation of a bouquet of delicate antique roses delivered to the perfumer… notes are lychee, cassis buds, peach nectar, geranium, Bulgarian rose, orris and musk.