Montserrat – a place between heaven and earth
Category: What’s New
Yahoo! Shine treated Sniffapalooza members to an evening of olfactive discovery and 
indulgence at the Sephora Sensorium, a multi-sensory pop-up experience created in a collaboration by Firmenich and Sephora, located in the meat-packing district in Manhattan.
What could be better than to be surrounded by a galaxy of fragrance, an endless array of exquisite mini-desserts, and freely flowing champagne to celebrate the launch of the Yahoo! Shine Get It Guide?
The extraordinary, ground-breaking 4-D Sephora Sensorium exhibit beckoned guests to travel through a series of emotional scent interactions that dissolve the boarder between dream and reality. They then finished at the Fragrance Flight Bar, where they could smell unbranded retail fragrances and determine their preferences on an emotional level, without the influence of brand names or packaging.
The uber-stimulating and dazzling environment was a perfect stage to unveil the Get It Guide, Yahoo! Shine’s one-stop destination for the *must have* items women are searching for and talking about. Yahoo! Shine is the #1 women’s content site, focussed on delivering information that sparks curiosity and passion.
photos by Madge DeAngelo
Despite views of the incredible Gaudi buildings lining both sides of the elegant Passeig de Gracia, we stay focused on our destination – La Perfumeria Regia, a beautiful boutique with a very comprehensive niche fragrance selection. But shopping will have to wait. Through the doors at the far end of the perfumery, and way down the hallway, lies the true reason we’re here. The Museu del Perfum. Founded 50 years ago, the museum houses a vast collection of over 5000 perfume vessels from different ages, cultures, and civilizations. Curator Francesc Planas guides us through this historical journey from Greek & Roman to present times. We capture it all in photos, savoring each unique bottle, and lingering over familiar ones from the recent past.
