Category: What’s New

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Perfume Launches What's New

#SniffaFallBall2017 Preview: Perfumariē!

We can’t wait for Sniffapalooza Fall Ball 2017 and our exclusive visit to Perfumariē on Sunday, October 29! Through dynamic and experiential programming in a (tasting room) space designed by hospitality masters AvroKO, Sniffapalooza is offered a pre-opening first-look at Perfumariē! Featuring monthly mystery PERFUME ON TAPS , Perfumariē is a multi-sensory space for you to gather for fun experiences, connect with new friends, rare finds, and directly support the products that you love. Meet the faces behind Perfumariē and join us for a session of our Guided Perfume Flight with Founder Mindy Yang.

Click to REGISTER and for FURTHER DETAILS!

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What's New

Event Recap: Sniffapalooza Presents Hermès Twilly Launch!

On a crisp autumn morning, as September gracefully morphed into October

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, Sniffapalooza was welcomed at the elegant Hermès Parfumerie at Brookfield Place to celebrate the launch of Twilly, Hermes’ latest fragrance masterpiece.

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New Events What's New

It’s Time to Register for #SniffaFallBall2017!

The leaves are changing colors, there’s a chill in the evening air, and that can only mean one thing – it’s almost time for Sniffapalooza Fall Ball 2017 in NYC! Mark your calendars – the dates are Friday, October 27 –  Sunday, October 29 – for the TWENTY SEVENTH edition of our spectacular scent event!  For those of you who are just joining the Sniffapalooza family, the Sniffapalooza Fall Ball is an entire weekend crammed full of olfactory and multi-sensory experiences. You’ll come away from the weekend with new knowledge, new friends, lots of new goodies, and a new perspective on a fragrant life. There’s nothing else like it on the planet! Click for DETAILS and to REGISTER!