We had a fantastic time at last week’s ScentWorld 2013 at the Downtown Marriott in NYC. Views of the Freedom Tower were right outside the entrance, and the world’s premier scent and sensory marketing conference was just inside on the third floor! Ambient scenting is a growing market, with many booths displaying their unique scent delivery systems. Though most consumers aren’t fully aware of the trend, many resorts, casinos, spas, and health care and retail establishments use scent to enhance the aesthetic experience.
